Social Networks that Failed – Not Every Story is That of Success

The world of the internet, the digital world, has little room for those who are going to be lazy. But, that world can also be rather brutal. Just look at the browsers. You have Google Chrome, and Firefox comes after a solid 10 spots of Chrome. Chrome has the largest presence, yet Google-owned sites seem to load much slower on Firefox. It is not just the lack of work or luck which ends the lives of many companies, but also very cold and ruthless business practices.

In the world of social networks, we have Twitter, Facebook and even Instagram. So, what about all the networks that died? Here is a list of such networks, more or less known ones.

MySpace

Back in 2003, MySpace was founded, a site meant for people, but mainly musicians. Artists would have their own special artist page, while fans had their own page. The site was extremely popular until 2011. In 2006, it was the most visited site on the internet. Everyone had a profile and you met people through MySpace. What was once a “can I have your phone number?” became “do you have a MySpace profile?”. That changed in 2011, MySpace managed to lose a lot of its members. That started with scandals in 2006 when MySpace was seen as an unsafe place for children and teenagers, as they were bombarded with spam, phishing scams and pornographic images. Facebook was there as a savior, a platform which also managed to attract older users and not just teenagers and college students. Coupled with some bad business decisions, MySpace was left in the dust by other social media companies. It is still around, though a shadow of its former self.

Google Plus

Do you remember Google Plus? It was here until a while ago. It was Google’s approach to a social network, one which worked for a while, which was also used as a tool to research search engines. Its main feature was a circle, where you would join a circle, or rather, be interested in one. You could share stuff with only members of a given circle, or everyone, if you so wished. It ended its consumer support in 2019, on April 2. It is still available through the Google Suite. The app is now called Currents, available for businesses.

Vine

Remember those short clips everyone used to laugh at intensely? Yes, the ones which were extremely entertaining and had a Vine logo and were also called vines? The short videos were amazing and people had quite a laugh with such content. It was short and usually very entertaining. Due to Vine being unable to adapt, and competitors like Snapchat being much better at the time, Vine was shut down in 2016. It was owned by Twitter at the time. It was also shut down due to various business endeavours of Twitter failing during that period.

Dailybooth

Launched in 2009 as a site where you upload a photo of yourself or something, adding a small caption to it, Dailybooth boomed quickly because many celebrities joined the platform. But, a year and a half after its own launch, launched Instagram. Dailybooth didn’t manage to perform as well, especially after being bought by AirBnB in 2012. It was shut down in late 2012.

When you look at all of these networks and the reasons they failed, most of it was due to the inability to adapt and prior bad decisions. Some didn’t last because their owners made bad decisions. Another thing to note is that their competitors were very fierce and left no prisoners. The digital world can be tough and it is often the survival of the fittest.