The Phenomenon of Internet Celebrities – Why Internet Social Media Stars Are so Popular

When people spend most of their time online, they start searching for different types of entertainment. Some people like watching gamers` channels, while the other prefer visiting sites like There are also those who spend time on social media platforms. It is common that people are easily brought to social media profiles of the Internet celebrities. Is it because these people can reach a very wide audience with a click of a button? Or is it because they are actually good at what they are doing, they put in a lot of hard work and effort and provide us with either educational content, entertainment, or both? It is a combination of things which makes internet celebrities famous. Here is a breakdown of why internet celebrities have such a prestigious status in the online world.

It’s Easy to Gain Followers

This should be taken with a huge grain of salt. It is never easy to find followers and retain them if you don’t have content daily and if you don’t advertise and sell yourself well. There are plenty of YouTube channels which have a lot of content but still didn’t even break the 100,000 subscriber count. It takes some luck, a lot of dedication and work, work, work. The easy part is because you have the internet and you can reach a lot of people with a couple of clicks and some well-placed advertisements.

They Are Entertaining

The successful internet stars are often one thing, entertaining. It is almost impossible to be famous if you don’t offer something to your followers. For most people, that thing is entertainment. Having that aspect can make someone’s day better just with a couple of clicks. It is one of the reasons why PewDiePie, for example, is very successful. It takes one click to watch one of his videos and laugh out loud, forgetting your problems for a moment. It doesn’t take long and you can start and end your day with laughter.

They Are Educational

Some people don’t have that entertainment factor, but can offer something others cannot, education. If you have the skills, whether teaching skills or simply the mechanical skills, for example, to play a video game better than your peers, people will watch your content. Granted, not all god-tier players or gamers have a following, nor people with a lot of education who share that, for free. Some are just more popular than others, whether through pure luck or a breakthrough. Some people deliver content in a much more cohesive way.

They Are Helpful and Relatable

Educational content is very good, but some people can be very helpful. You can easily relate to them and that is what draws us in, in the end. When you make a connection, you are instantly drawn in and want to absorb as much as you can. Some people can help us just by being there and doing what they do. 

They Are Always There

You might find it difficult to talk to your friends at 3 or 5 in the morning, when you are feeling sad. But your internet celebrities will always be there, to entertain you or help you find the motivation that you need to get through the night. That is something most of us could use on an almost daily basis, those 5 minutes of inspiration and confidence.

Internet celebrities are famous for the reasons mentioned above and more often than not, luck and novelty.